On February 17, SAIC Motor said that this year, the group will focus on the European market, with a planned annual sales target of more than 120,000 vehicles and more than 1,200 outlets. At the same time, the "global car" MG EH32 based on SAIC's new pure electric architecture will be the first to debut in the European market this year.
It is reported that the SAIC MG brand has set up more than 500 stores in Europe, and the sales in developed European markets such as the United Kingdom, France, Germany, the Netherlands, and Sweden have continued to increase in the past two years. Data show that in January this year, SAIC's overall overseas sales exceeded 65,000 units, a year-on-year increase of 74.4%, and sales in developed countries and regions such as Europe, Australia and New Zealand accounted for 40% of the total.
SAIC MG ZS EV; Image source: SAIC
It is worth noting that not only SAIC, but also many car companies are constantly strengthening their layout in overseas markets such as Europe.
For example, Great Wall Motors. In November last year, Great Wall Motors officially opened a German subsidiary in Munich and set up its European headquarters as the center for developing the continental European market. It is reported that Great Wall Motors plans to start selling cars in Europe this year. The first models planned by Great Wall Motors are the WEY Coffee 01 and the ORA Cat, which have been exhibited at the 2021 Munich Motor Show.
Another example is Geely Automobile. According to the data, Geely Auto launched the European plan in 2020. After the plan was launched, it has successively opened three experience stores in Europe: Amsterdam Experience Store, Gothenburg Experience Store, and Belgium Antwerp Store.